FIXATION TO LEAD TWO SESSIONS AT IAEE’S EXPO! EXPO! IN LAS VEGAS

Fixation is hosting two sessions during Expo! Expo!, IAEE’s Annual Meeting & Exhibition, taking place in Las Vegas, December 3-5, 2019. In a 10-minute “Smart Session” on the IAEE show floor, Fixation managing director Julie Parsons and Megan Piferi, Fixation client and senior marketing manager at the National Apartment Association, will offer “10 Tips to Boost Registration Quickly” that have seen real-life success. During a full-length session titled “5 Favorite Stats for Digital Campaign Success,” Anthony Forte, vice president of digital strategy at The FORT Group (Fixation’s parent company and partner on digital campaigns), and Tina Warren, Fixation client and director of trade show marketing at PMMI, The Association for Packaging and Processing Technologies, will drill down to five essential data points that can bring clear and quick insight into digital campaigns. Swing by to check out our sessions or just to say hi! 10 Tips to Boost Registration Quickly …

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FIXATION MARKETING MAKES NEW HIRES TO SUPPORT GROWING DIGITAL BUSINESS

Arlington, VA — Fixation Marketing, a leading trade show and membership marketing agency, announces four new hires and a promotion to support the expansion of its digital services department.. “Our digital volume has doubled over the past 12 months,” said Managing Director and Vice President Julie Parsons. “To keep up with client and market demand, we needed to expand our team to help us address increased digital campaign needs and navigate this exciting period of growth.” Kristen Garman Account Director Candy Boakyewaa Junior Account Executive Kate Lachine Account Coordinator Derrick Edwards Digital and Interactive Project Manager Chelsea Davis Graphic Designer   Kristen Garman, who joined Fixation in January after 13 years leading campaigns at the National Association for College Admission Counseling, manages a team of eight account managers and executives across the full breadth of Fixation’s clients. The newest members, Candy Boakyewaa and Kate Lachine, joined Fixation in July to support project …

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FIXATION TO SPONSOR BEAR ANALYTICS EVENT AT SPY MUSEUM IN D.C.

Arlington, VA — Fixation Marketing is excited to announce its sponsorship of a special event that aims to decode audience behaviors and the mysteries hidden in tradeshow and event data. Bear Analytics and the International Spy Museum will host the big reveal on Tuesday, July 9, 5-8 p.m., during Cracking the Code: How Next-Generation Marketers are Using Data to Drive Audience Acquisition. “We are thrilled to stand alongside Bear Analytics at this dynamic event,” said Fixation Managing Director Julie Parsons. “As the industry looks to find new ways to interpret and utilize data to improve attendance and engagement, this is the ideal forum for experts to share their insights.” These secret agents will share tradecraft on running agile campaigns and using the right data points to get better results: Danielle Danko Solar Energy Trade Shows Denise Miller National Association of Home Builders Donna Page National Association of Broadcasters Joe Colangelo Bear Analytics …

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Fixation’s in-house services are now higher def.

Fixation adds audio/video production to portfolio of services. Arlington, VA — Fixation Marketing is excited to offer a full suite of audio/video services—from filming to production and everything in between—as part of its expanded portfolio of capabilities due to the recent merger with The FORT Group. The most compelling event marketing stories are punctuated by great video content, which makes this new offering especially important for Fixation’s tradeshow clients. “Video is a key pillar of a well-rounded, multi-channel event marketing strategy,” said Managing Director Julie Parsons. “This in-house resource gives us the flexibility to include our audio/video production team in all phases of a client’s campaign—from discovery and strategic planning to creative development to execution.” Having an in-house production team that is fully up to speed on client campaigns and goals means faster turnaround and a more impactful final product. With an impressive roster of on-staff field and post-production professionals …

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New locations. Expanded services.

Fixation Marketing moves to a new, more collaborative space in Northern Virginia; expands in New York City region. Arlington, VA — Fixation Marketing is excited to announce its new location in Northern Virginia and its expansion in the New York City market with additional services and a larger staff ready to serve its diverse client base. Fixation recently merged with New Jersey-based FORT Group Inc., a marketing firm that services national consumer and association clients. “With our partner in the New York area, we can streamline and enhance services to regional clients,” said Managing Director Julie Parsons. “This expansion also allows us to more seamlessly collaborate on our in-house digital and video capabilities for all clients.” FORT and Fixation bring more to an already-robust portfolio of services, including integrated marketing strategy, website development and SEO, creative design, search engine marketing, social media support, video production, emarketing and database strategy. In …

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Under One Roof

Arlington, VA — As part of a recent merger with FORT Group Inc., Fixation Marketing now offers all of its digital capabilities and services under one roof, delivering immediate, direct, in-house strategy, tactics and analysis. With this new operation, Fixation’s search engine optimization, search engine marketing and social media marketing clients now see faster turnaround times, more customized insights and more frequent metrics monitoring. “By offering these critical services with our staff, we can meet the needs of our clients more efficiently,” said Carrie Dudley, digital and traditional media manager. “We aren’t at the mercy of a third party that is juggling other clients. We can manage schedules as a team and in conjunction with other channels so we get the most out of our campaigns.” Fixation uses a sophisticated dashboard system—customized for each client—that gives a snapshot of real-time campaign results. This allows Fixation and our clients to constantly …

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New address. Same dedicated service.

Fixation Marketing is relocating to a new office as of July 1. 901 North Stuart Street, Suite 503 Arlington, VA 22203 Come visit us! We look forward to showing you our new headquarters in the heart of the vibrant Ballston neighborhood of Arlington, Virginia.  

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Fixation Marketing Expands Services, Staff and Resources through Strategic Merger

Bethesda, MD—Fixation Marketing has expanded its resources through a merger with FORT Group Inc., a full-service marketing agency based in Ridgefield Park, NJ. FORT Group acquired Fixation from President & CEO Jean Whiddon, who has worked at Fixation since 1993 and acquired the company in 2000. “We are incredibly excited to see this merger come to fruition because it’s been in discussion for a long time,” Whiddon said. “We found the right partner, one that would add capabilities in all the right areas—media, digital, video and website development—but still allow Fixation to run as it always has with emphasis on strategy and service.” FORT manages a robust client list across the consumer, health care, nonprofit and financial sectors. FORT’s in-house services include digital marketing and strategy, web development and design, video production and media buying. “We’re bringing together two companies with long histories and shared values and it’s just the …

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Fixation Marketing and National Apartment Association In the IAEE Winner’s Circle

Bethesda, MD—Fixation Marketing is celebrating a big win in the tradeshow industry’s leading competition recognizing creative and effective marketing communications. In the International Association of Exhibitions and Events (IAEE) 2017 Art of the Show Competition, Fixation received top honors for a recent attendance promotion campaign for the National Apartment Association’s 2017 Education Conference and Exposition. According to IAEE, winners were selected for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be featured in a gallery style display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held November 28–30, 2017, in San Antonio, Texas. “We’re thrilled to accept this award on behalf of our client, NAA,” said Fixation President & CEO, Jean Whiddon. “A first-place award in this category means a lot because attendance promotion campaigns are right in Fixation’s ‘sweet spot.’ We and NAA are honored to be recognized among …

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Fixation Earns Awards for Creative Work

Bethesda, MD—Fixation Marketing recently celebrated wins in two industry competitions recognizing creative and effective marketing communications. Noting that three of the four awards Fixation received were for interactive work, Fixation president and CEO Jean Whiddon said, “We’ve worked hard to develop a creative team of designers who can move effortlessly between interactive and more traditional print mediums.” In the International Association of Exhibitions and Events (IAEE) 2016 Art of the Show Competition, Fixation received top honors and an honorable mention: Winner Exhibit Sales Brochure/Prospectus > Over 200,001 nsf 2016 NAHB International Builders’ Show Exhibit Sales Client: National Association of Home Builders Honorable Mention Email Promotion Campaign > Over 200,001 nsf 2016 Summer Fancy Food Show Attendee Campaign Client: Specialty Food Association The Association TRENDS™ 2016 All Media Contest, an annual competition recognizing the most creative and effective communication vehicles developed in the associations industry, lauded Fixation with both a silver …

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