Bethesda, MD—Fixation Marketing earned a top spot in this year’s Internet Advertising Competition (IAC) with banner ads for BIO International Convention. Hosted by the Web Marketing Association, IAC is an annual awards show that honors innovation and creativity in internet advertising. The winning ads were part of a larger campaign depicting the “everyday heroes” of biotechnology-those professionals dedicated to fulfilling biotech’s promise to heal, fuel and feed the world. The campaign features biotechnology professionals at work, with comic book art added to show their superhero stature. The advertising was conceived with the goal of blending professionalism with a touch of irreverence intended to connect with the entrepreneurial biotech community. “They say that short stories are harder to write than a novel because every word must speak volumes,” said Fixation president & CEO Jean Whiddon. “The same is true of excellent banner ads—a big message needs to fit into a very …

Bethesda, MD—Fixation Marketing announced today the addition of two new staff members to its Account Services team. Julie Parsons, account manager, will run point for three of Fixation’s accounts: Biotechnology Industry Organization (BIO), Direct Marketing Association (DMA) and Can Manufacturers Institute (CMI). As project coordinator, Brittany Tevis will work closely with both the Account and Creative Services teams to traffic workflow and keep all incoming and outgoing projects organized. “I’ve known Julie for many years-including during her career at IAAPA—and we’re excited to welcome this savvy marketing pro to Fixation,” said Jean Whiddon, president & CEO. Julie joins Fixation with more than 15 years of experience as a marketing executive in the association and trade show industry, including 10 years as a Fixation client. With her expertise for forming and implementing top tier strategy on integrated global marketing campaigns, Julie will leverage her talents to enrich Fixation’s existing account services …

Bethesda, MD—For the fifth year in a row, Washington Business Journal has listed Fixation Marketing among the 2014 Top Advertising Agencies in the Washington, DC area. Agencies are selected based on the previous year’s capitalized billings. Washington Business Journal’s highly competitive list features advertising industry leaders and authorities, and Fixation is honored to be recognized alongside the greater DC area’s most successful companies. “Every year we look forward to seeing where Fixation stands on this important WBJ list,” said Fixation President & CEO Jean Whiddon. “Our sustained position among these industry leaders is the result of hard work to provide smart strategy, strategic content and creative and unparalleled customer service. You could say that we’re downright obsessive when it comes to our clients’ success.” If you’re a subscriber to the Washington Business Journal, you can view the full list here. Fixation Marketing is a WBENC-certified, woman-owned, full-service marketing communications company …

Bethesda, MD—Fixation Marketing today announced the addition of two new staff members to its Account Services team. Jaclyn South, project manager, will keep numerous projects on track and spearhead the agency’s quality controls. As Account Executive, Lina Attai will be Fixation’s point person for the PACK EXPO International 2014 and PACK EXPO East 2015 marketing campaigns, working with client PMMI. “It was clear from the first meeting that both Lina and Jaclyn can deliver an ideal combination of passion for marketing and finely tuned customer service skills. I’m happy to welcome them to the Fixation team,” noted Jean Whiddon, president & CEO. Jaclyn joins Fixation with six years background in retail management, merchandising and marketing. She has been trained by leading global companies to interface with customers to achieve success. Fixation plans to leverage this experience to enhance their existing client service program and protocols. Lina brings to her position …

Bethesda, MD—Fixation Marketing recently brought award-winning copywriter and DC-area advertising veteran Rosser Clark on board as its creative director. “Rosser is the kind of marketing professional who effortlessly combines strategic thinking and creativity,” commented Jean Whiddon, Fixation’s president and CEO. “His fresh perspective and depth of knowledge are already proving a real asset to Fixation and to our clients. He almost makes it look too easy.” Over the past two decades, Rosser’s creative work has earned him numerous accolades, including District and National ADDY Awards, multiple appearances in Archive and the Print Regional Design Annual, and Communication Arts and National Broadcast Design Awards. Prior to joining Fixation, Rosser was senior copywriter at LM&O Advertising in Arlington, Virginia, where clients included the National Guard, Metro, Coast Guard and Chevy Chase Bank, and at Stackig Advertising, whose clients included IBM and AT&T. While working freelance, he collaborated with major agencies in Sweden, …

Bethesda, MD—Fixation Marketing is proud to collaborate with the Can Manufacturers Institute (CMI) on their award-winning campaign to raise awareness around aluminum and steel as the sustainable and smart solution for food and beverage packaging. The B2B campaign received gold from the Association TRENDS’ 2013 All Media Contest for its dedicated sustainability microsite, cancentral.com/sustainability, and direct marketing piece. The promotional elements were part of an industry engagement initiative, which also includes earned and paid media, event sponsorships and speaking opportunities. “CMI is thrilled to have such strong, clear and comprehensive resources to help reinforce the reasons why cans are the sustainable and smart packaging choice,” says Megan Daum, vice president of sustainability. “We’re excited to partner with CMI to raise awareness around this important environmental issue,” said Jean Whiddon, president & CEO, Fixation Marketing. “CMI’s unique insights, combined with Fixation’s strategy and design, created an award-winning campaign that we’re all …

Bethesda, MD—Fixation Marketing congratulates the Washington Animal Rescue League (WARL) for saving the lives of over 800 animals in three months and receiving a $35,000 grant as a result of the ASPCA Rachael Ray $100K Challenge, a national competition among shelters to break their own records in finding homes for rescued dogs and cats. A longtime partner and supporter of WARL, Fixation developed the campaign’s winning and engaging creative, “Rescue Pets Bring out the Human in All of Us.” WARL provides shelter to animals from across the Washington, D.C., region, and in 2013, the nonprofit is projected to place a record number of pets—more than 2,000—in homes. The campaign’s concept, which was primarily represented on ads, banners and posters, took an unconventional approach to animal protection and adoption efforts by embracing the playfulness and pleasure that owners get from their rescued pets. “Fixation Marketing created a fantastic campaign for our …

Bethesda, MD—Fixation Marketing is pleased to have won two 2013 Art of the Show awards, presented by The International Association of Exhibitions and Events (IAEE). The awards recognize excellence in the marketing and promotion of events over the past twelve months. Fixation was honored in the following categories: Print Advertising: Over 150,000 nsf Email Promotion: Over 150,000 nsf “Game On!” NRF Chairman’s Reception Invitation IAAPA Attractions Expo 2012 Retail’s BIG Show 2013   “Having our work singled out from 162 entries is very satisfying,” said Fixation President and CEO Jean Whiddon. “But, I’m particularly proud of these wins because they represent how we work. Both projects were very much on strategy and got the results our clients wanted to see.” Fixation, along with other winners, will be recognized at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held December 10-12, 2013, in Houston, Texas. Megan Campbell, Account Services Director, …

Bethesda, MD—Many of Fixation’s trade association clients have government relations departments whose work is closely tied to Capitol Hill. But when the Federal government slowed to a halt this fall, the tradeshow organizers continued to operate full steam ahead and kept Fixation busy, as well. The result was two very successful shows. Following our collaboration on an 18-month exhibit sales and year-long attendee marketing campaign, Fixation and PMMI, The Association for Packaging and Processing Technologies, celebrated record-breaking participation at PMMI’s PACK EXPO Las Vegas 2013, September 23 – 25. The trade show grew 15 percent in exhibit space and number of suppliers over the previous (also record-breaking) 2011 show, and topped 27,500 attendees for a 7 percent gain. A week after PACK EXPO, the Shop.org Annual Summit 2013 drew record numbers of digital retail trendsetters from around the world to McCormick Place in Chicago for the three-day event. Fixation has …

Bethesda, MD—Fixation Marketing has announced the hire of Susan Burkhart as the agency’s new Account Manager. The position is a new addition to the staff of 17 and will be responsible for leading strategy, planning and execution for the agency’s growing list of clientele. An accomplished leader in the tradeshow marketing industry, Burkhart served as Director of Marketing for InfoComm International and National Trade Productions, responsible for developing and executing marketing and sales campaigns. She also consulted with national B2B trade shows and conferences on boosting attendance and exhibit sales. Since 2011, Burkhart has put her expertise to work on the international stage, where she served as a business volunteer for the Peace Corps in the Republic of Georgia. Among her list of achievements, she led efforts to increase tourism, train community members in marketing and business planning, and build the brand of a leading Georgian environmental organization. “Susan Burkhart …